D5.3: Exploitation plan based on
Exploitation Strategy Seminar
P2Endure is a European research project funded under the EU programme H2020-EE-2016-PPP (supporting accelerated and
cost-effective deep renovation of buildings through Public-Private Partnerships (EEB PPP)). The project aims to improve the
availability and performance of energy saving solutions for deep renovation and transformation of vacant, obsolete or suboptimal public buildings into dwellings promoting evidence-based innovative solutions for deep renovation based on
prefabricated Plug and- Play systems in combination with on-site robotic 3D-printing and BIM demonstrated and monitored at 11
real projects, 2 virtual demonstrators in 4 geo-clusters with EU-wide replication potentials.
As stated by the reviewers at midterm of the project: “Business creation will be the success of P2Endure, not the development of
technologies. Most technology is ready for application, and where technology is lacking, we will not solve that in the P2Endure
project. What we can solve are the new business models etc. The outcome should be multiple business models based on a
certain value chain, involved stakeholders and clients, making use of the P2Endure ideas of the e-Marketplace where you can
compare several technical alternative solutions for a renovation project. “
The final report describes the outcomes and further development of the Exploitation Strategy Seminar held in Berlin (Germany)
in March 2018, the ongoing activities of the consortium until the end of the project and – especially following the remarks of the
reviewers above – the results and ongoing activities related to the ad hoc service workshop that took place at M36 in Reggio
This report is confidential, thus for internal use only and it is addressed to the consortium partners to check the State of the Art
(SotA) of the Key Exploitable Results (KERs) development. This document is also addressed to the Europe Commission to
demonstrate that the exploitation of results is well planned and executed.
This is the final version consisting of:
- 9 KERs survey and qualification
- Report on M18 Berlin ESS including the first schemes for the e-Marketplace
- M36 Reggio Emilia as hoc service related especially to the e-Marketplace/ platform economy development
- KER further development with individually responsible partners and/or joint actions of consortium members
- 7 KERs of 9 are still remaining as the exploitation potential is promising
- Some of them - see D5.4 – have been embedded in spin-off company business plans.
The extraordinary engagement of the consortium and willingness to exploit results at highest level is documented in the partner specific exploitation plans – see chapter 3.
The consortium is well-balanced in terms of representing important market players and is definitely SME driven. Nevertheless,
the composition of SMEs, industry, universities, cities, ESCOs, developers and investors are unique representing the most
important parts of the market.
The exploitation ideas documented in D5.3 are well-defined related to a product concept evaluated on basis of a canvas survey
- Accurate market analysis and context - see D5.3/D5.4
- Business Model and Budget allocation D5.3/5.4.
The exploitation route (utilization) is defined.
IPR issues are elaborated in D5.5. The overview of the KERs shows a categorization of technical/non-technical results.
The upcoming activities after the end of P2Endure include:
- Further research activities
- Non-commercial use of results (policy, educational, society …)
- Licensing to existing companies
- Licensing to spin-offs
- Sale of the product
- Start new companies
- Include the offer in the BES / look for strategic alliances
- Check joint venture options.
These activities need extra funding to close the gap between the R&D project’s results and the market introduction. Funding will
be requested at EU, national and local level in order to boost the follow-up activities.